Ginebra Movement, the dynamic duo of Sheila García and Inés Valderas, brought their signature flair to the international and multi-platform campaign for LaLiga Santander. 1 Their choreography was enjoyed in a staggering one hundred and eighty-three countries across the globe. Teaming up with global music sensation Camilo, Ginebra Movement also spearheaded the creation of the wildly successful "TikTok challenge: #PlayLaLigaSantander," which dominated the social network for over two weeks, further amplifying the campaign's reach and engagement.