GINEBRA MOVEMENT partnered with Wildbytes to launch H&M Innovation Circular Design Story collection in a truly innovative way: the metaverse. Inés Valderas and Sheila García directed the movement both alive and digital for the exclusive life event that presented H&M new collection fashion show.
                    They brought movement to this catwalk presenting H&M new designs and the digital world, choreographing a unique, avatar-based fashion film. This real-time production, powered by a game engine, captured guests' digital doubles dancing on a virtual catwalk, showcasing the collection. The project pushed the boundaries of fashion and technology becoming a highlight of the immersive event.